Demand grew stronger, sending Soutter to the bulk wine market and eating up the 75-cents profit Casella was said to see on each bottle (the company won't discuss margins).

FORBES: High-tailing it

This means that a great deal of the bad wine that tourists report being served is not really grape wine and may be a blend of a little Chinese grape wine and a lot of imported bulk wine of undetermined origin.

FORBES: Magazine Article

In 1945 Marvin Sands started making fruit wine in bulk in a converted sauerkraut factory.

FORBES: Up From the Gutter

Today, between one-third and one-half of what comprises New Zealand export wine is bulk.

FORBES: New Zealand Whine

Years ago, when I worked at a winery in New Zealand, the winemaker there would often receive samples from other wineries looking to sell him juice or finished wine in bulk.

FORBES: It's My Blanc in a Box

Ernest said to still be in charge, though Julio's granddaughter Gina has bulk of responsibilities, credited with pushing company into faster-growing premium wine markets.

FORBES: Magazine Article

They do a lot of buying and selling on a large, fast-moving bulk market to mix, match and blend to make sure they have a consistent style of wine to offer every year.

FORBES: It's My Blanc in a Box