Or, would a bundle cannibalize sales from its existing products leading to lower overall revenues?

FORBES: Product Bundling is a Smart Strategy -- But There's a Catch

Do sales increase when companies bundle their offerings?

FORBES: Product Bundling is a Smart Strategy -- But There's a Catch

"We are thrilled to be able to offer our customers a high-quality integrated TV and Internet bundle, " said Lisa Scalpone, vice president of sales, marketing and business development for ViaSat.

ENGADGET: DirecTV, ViaSat launch Exede satellite broadband and TV bundles

They see one million year long subscriptions purchased as part of the Diablo 3 bundle as a good sign, and they believe that even with retail sales down, digital copies will move far more quickly, and have a better profit margin by cutting out the middleman.

FORBES: Conflicting Views Over Mists of Pandaria as a Blizzard Boon or Bust

"Any consumer, anywhere can now enjoy an affordable, high-speed internet bundle that includes DIRECTV service, " said Shannon Campain, senior vice president of Sales and Marketing Operations for DIRECTV.

ENGADGET: DirecTV, ViaSat launch Exede satellite broadband and TV bundles