Microsoft wanted to put the game Bungie was developing, Halo, on its then-nascent XBox gaming console.
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Still, Bungie has hinted at its new titles going much further than a typical shooter.
Bungie has reportedly been developing an entirely new engine for the title as well.
Bungie promises that Destiny will seamlessly blend multiple types of gameplay experiences into a unique sci-fi world.
This is also the last game that Bungie, the series creator, will develop.
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And actually I became the lead vocal pain in the ass to get things done very different for Bungie.
Today, Bungie and its new benefactor, Activision, revealed that new franchise as "Destiny, " an online-required persistent world first-person shooter.
Check out my updated, in-depth review of Destiny, written after my visit to the launch event at Bungie Studios.
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If it passes the Bungie test, if we like it, we think our fans and the world will like it.
We saw some heavy hitters, from Jonathan Blow, to Bungie, to Blizzard, Ubisoft, Square Enix and a whole lot more.
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But maybe Bungie can do what it did with Halo, and make this new game the standard for the modern shooter.
The game will launch on the XBOX 360 and PS3, and Bungie has not yet revealed any plan for cross-platform development.
Or will Bungie defer on all next-gen talk until a later date, meaning that pre-orders will only be available for current systems?
Sony also confirmed a range of big-name software for the machine including Bungie's upcoming "shared-world shooter" Destiny, which will include exclusive content for the PS4.
If Bungie is aiming to awaken my inner seven-year-old, as they claim in the leaked documents, well that sounds perfectly alright by me.
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There is still no fixed release date for Halo 3 - Mr O'Donnell says the game has to pass the "Bungie test" first.
Players will always be on the on side of humanity, and according to Bungie, players will encounter a rich experience in the game.
Peter Moore stressed that this did not mean that Mr Jackson was making Halo 4 or any sequels to Bungie's current game in development.
Bungie, the creators of Halo, have been teasing their latest project, Destiny, for the past few days in a viral countdown of sorts.
Bungie is looking to blow apart the shooter genre with Destiny in ways I can only hope will be good for the genre overall.
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Even though the game's not due out this year, Bungie says it's headed to Xbox 360 and PlayStation 3, with no mention of next-gen.
Meanwhile, Reach is a sort of swan song for the series, with series creator Bungie saying this will be the last installment the studio will develop.
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"When we were acquiring Bungie, they wanted me to sit down with the owners of Bungie and tell them how well the transition went, " he explained.
This Sunday, Bungie finally debuted their long-awaited post-Halo project, Destiny.
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Many were confused about how the game was possibly going to be released by the end of the year when Bungie was barely willing to show gameplay footage today.
In an age when games are constantly being delayed, I expect that might indeed happen to Destiny more than a few times as Bungie encounters new challenges along the way.
Bungie has confirmed that the game will not have subscription fees, but it remains to be seen it they will implement the microtransactions of in-game merchandise or other possible options.
Leading the charge will be biggies such as Killzone Shadow Fall, Bungie's next first-person shooter known as Destiny, Diablo III and a new installment of Final Fantasy.
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Mr Jackson, who also directed the Lord of the Rings trilogy, will set up an interactive arm of his firm, Wingnut, and will work with Halo creators Bungie Studios to develop the series.
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