He takes the form of an enormous bunny rabbit and leads them on an adventure.

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Kids can choose the Peter Rabbit tea, with bunny-shaped sugar cookies, hot chocolate and peanut butter and jelly tea sandwiches.

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Wilkinson said Madison's negative portrayal of Hef in her new book, "Down the Rabbit Hole: Curious Adventures and Cautionary Tales of a Former Playboy Bunny, " is based on her jealousy over him not marrying her.

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Russell Brand voices the main character, a rabbit who would rather play the drums than do his time as the Easter Bunny.

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