Set in the impressive shadow of the seven star Burj al Arab hotel, the delegates will be taking in a variety of seminars, exhibitions, and the opportunity to network.

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The bill comes in at around 100 dirhams for two, and there is something priceless about sitting shack-side, fish in messy hands, looking out over the neighbouring seven-star Burj Al Arab hotel.

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"Due to the rapid growth of tourists from China, we needed to ensure the high level of customer satisfaction and have a strategy, " says Izabela Hamilton, a spokesperson at the Burj Al Arab Hotel, which employs 200 butlers -- none of them British.

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Dubai, home of the extravagant, also has the world's only 7-star hotel, the Burj Al Arab.

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