Championing poor MFI borrowers was a cost-free way of burnishing its credentials with the rural poor.
But he did do something that might be seen as him burnishing his regular guy credentials.
Mr Bush, on the other hand, spent his time doing everything but burnishing his credentials.
Successful graduates can also strengthen the institution's brand thus burnishing the value of alumni credentials.
As he talks, the afternoon sun casts long shadows over Langdale, burnishing the fields and fellsides a deep copper-gold.
And Mr Bush has been busy burnishing his ideology as well as his image.
While the Democrats pummel each other John McCain, the presumptive Republican nominee, swans around the country burnishing his reputation.
For his part, Mr Abe's nationalist credentials need no burnishing (though he has not publicly ruled out future shrine visits).
Almost everyone says Mr Kikwete is spending too much time burnishing Tanzania's image abroad and not enough fixing problems at home.
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As party literature laments, however, this is often far less about love for the Communist cause than it is about burnishing credentials.
The lobby needed to get the deal done and, if that meant burnishing the reputations of obvious stooges and quislings, so be it.
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Many are seeking Western partners for investment and are burnishing their image with a coterie of Western lawyers, investment advisers and public relations agents.
He has spent much of his first year in office working toward burnishing what he has called his nation's diminished stature in the globe.
There was some controversy surrounding his selection to succeed Allan Rogers, but he set about burnishing his Welsh roots: a great-uncle captained the Welsh rugby team.
CBI's annual conference on November 28th, Mr Brown was once again burnishing his credentials as a long-term planner, saying that investment in infrastructure was vital for Britain's future.
People have been burnishing their online reputations for years, padding their resumes on professional networking site LinkedIn and trying to affect the search results that appear when someone Googles their names.
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Mr Ferguson has tried his best, helping to found Britain's Institute for Philanthropy a few years ago, but the record for the industry as a whole could do with some burnishing.
Whether it will succeed in burnishing the cultural image of teaching once the economy has recovered, and students at elite universities are once again enticed by the high pay offered elsewhere, seems less likely.
Burnishing Lithuania's reputation abroad is the president's job.
HTC, the Taiwan-based smartphone maker behind the Nexus One, has said the experience paid dividends in other ways, such as burnishing its brand and introducing new technologies that could be used in other phones.
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But Mr Laar, a talkative man in a taciturn nation, sometimes seems better at burnishing his country's image to foreigners than at connecting with his own people, many of whom think of him as glib, even slippery.
But as a relatively junior member of a minority party in Congress, he may have years ahead of him asking questions in committees, burnishing his voting record, climbing up the pecking order, and hoping for a political swing that will put his party in the majority.
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