Web services are currently most visible in the business model of so-called application service providers.

ECONOMIST: The future of computing

Today, IT can purchase cloud-based enterprise mobile device and app management, application development platforms and mobile business applications such as field service and CRM.

FORBES: The world moves to cloud. Is it time for cloud-based mobile management?

That way both my CRM application and LinkedIn would together be a powerful sales and service tool to help me grow my business.

FORBES: There's Something Big Missing From LinkedIn