Pink, who gave business a blueprint for thinking creatively in A Whole New Mind, has now turned his attention to sales, and his book is vastly entertaining and informative.

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He hope this business plan would act as a blueprint for other such partnerships, highlighting a way to balance conservation and amenities with providing jobs and income for the local economy.

BBC: Public forests must not be sold, say advisers

Microsoft struggles in part because it created the blueprint for software innovation and the ecosystem business.

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We found five interrelated criteria that form a new blueprint for how corporations can maximize their investments in CSR: business-based social purpose, clear theory of change, quality and depth of information, concentrated effort, and partnering with experts.

FORBES: The Five Elements of the Best CSR Programs

We grew our DTC business from 5% to 30% of our revenues over the course of three years and mapped out a blueprint for direct to consumer marketing.

FORBES: Marketing Mojo: Making $8K Look Like $120K