Zipcar has thrown a monkey wrench in the traditional carrentalbusiness over the last few years, and it currently serves over 673K members with a fleet of over 9K vehicles.
Sales of highly profitable pickup trucks are tightly correlated with housing starts, while buoyant business travel boosts demand from car-rental firms.
In fact, travelers are flying more and driving less, with the largest decreases in spending seen at carrental services for consumer and business groups.