However, Business Insider reports that the real story is not that simple, or innocent.
This afternoon, Business Insider reported two other names: Bankrate (RATE) and WebMD (WBMD).
FORBES: Will MSN Be Yahoo!'s "Other Asset" in a Cash-Rich Split?
Dan Frommer at Business Insider also thinks an NFC-enabled iPhone 5 is plausible.
FORBES: Source: iPhone 5 May Have NFC Contactless Capability
The agency's interest in Twitter was reported earlier Thursday by the Business Insider blog.
As recently reported by Business Insider, Google Offers pays merchants in 4 days.
FORBES: Google Offers a Two-Pronged Attack at Groupon's Business Model
Igor Greenwald on Forbes is for, while John Hempton in Business Insider is against.
Last night, Netscape co-founder Marc Andreessen told Business Insider why Mayer is a great choice for Yahoo!
FORBES: Will Marissa Mayer Save Yahoo or Run It Into the Ground?
Its Surface tablet may be priced competitively with the Apple iPad, as Business Insider notes.
The above Clusterstock chart from Business Insider shows amazing export growth from US companies shipping to China.
FORBES: US-China Trade Imbalance: A Look at the Last 25 Years
This chart from the Business Insider shows that consumer sentiment is already at levels seen in past recessions.
Business Insider yesterday quoted NYU finance professor Aswath Damodaran as having dumped all of his Apple stock.
Earlier this year Business Insider reported on a study from Harvard Business School about serial entrepreneurs.
However, I would have expected to read it in Business Insider (which I enjoy) and not the New York Times.
FORBES: Why Andrew Ross Sorkin Should Apologize to Steve Jobs
Business Insider is reporting that the Federal Trade Commission is investigating Twitter for the way it handles its platform.
FORBES: Don't Buy Into Reports The FTC Is Investigating Twitter
Business Insider recently reported that Marissa paid to have a nursery built next to her corner office at Yahoo.
FORBES: Marissa Meyer at Yahoo! Declares: Face Time Is The Key
Early investor RRE Ventures which, full disclosure, is an investor in Business Insider also participated in the round.
FORBES: Ex-Apple iPhone Exec Invests In Mobile Payments Startup Payfone
And yet Facebook is gearing up to roll out its own version, according to Jay Yarow at Business Insider.
Regardless of how you characterize it, according to Business Insider, the Prabal Gurung collection was sold out one day later.
FORBES: Retailer/Designer Collaborations -- The Missing Link
Business Insider reports an estimate from Deutsche Bank as saying that around 100, 000 Xooms had been sold in their first month.
Dean Baker, the co-director of the Center for Economic and Policy Research, shot back at Samuelson in The Business Insider.
FORBES: Moral Hazard: The TARP Debate Is Not Finally About Numbers
Business Insider said there were no plans to distribute any of the money generated from this to Occupy Wall Street Movement.
FORBES: Who's Profiting From The Occupy Wall Street Movement?
The resignations keep coming at AOL. The latest to give notice, according to Business Insider, is TechCrunch CEO Heather Harde.
FORBES: TechCrunch CEO Reported Out After Clashing with HuffPost-ers
The Business Insider calculations are that oil and gas provides 51% of the top 500's total profits and 14% of turnover.
Business Insider points out that the 6 were arrested previously for involvement in the case but only now are they being charged.
As Business Insider's Julie Bort notes, there are some projects under way to bring everyone the advantages of the digital age.
Business Insider chief executive Henry Blodget has been candid in the past about the tough economics at work in online news.
From the chart guys at Business Insider, this is the interest paid on US debt to banks and foreign holders of government bonds.
Originally reported by The Business Insider, the gaming mogul and his wife are selling the stunningly well-decorated home for undisclosed reasons.
FORBES: Zynga CEO Marc Pincus Selling $8.9M San Francisco Mansion
Upping the ante, Google's new daily deal product will pay out most of merchants' cut within four days, as Business Insider reported recently.
Yahoo Labs also tracked Facebook social actions plus Tweets for sites that display page views per post (Forbes, Gawker, Business Insider and Change.org).
FORBES: , Facebook and "Like" Clouds: A Social Media Report Card, of Sorts - Forbes
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