But any time you head off into the unknown with a new business plan, product or service, the logic of prediction reasoning is of little use.

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Our customers need to be agile so they can not only stay ahead of the competition, but also be able to quickly change the underlying behavior and logic of their strategic business systems in customer service, new product development and marketing.

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Much of the work around service oriented architecture in recent years has been to promote the de-coupling of business logic from underlying technology.

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