But there's some marketing things we don't do, we're not reaching out to the fan the way golf or a lot of other sports do, so we've got our work cut out for us -- but that doesn't mean it can't turn around.

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But it can deliver that smaller packet of data with a shorter turn around time (two hours instead of as much as two weeks) and the entry cost is low enough that scientists who have shied away from DNA sequencing could buy their own PGM.

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But they are young and healthy and think they can turn it around.

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There can be a lot of reasons but the only way to turn it around is by working hard, getting in the gym and practising as hard as you can.

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"It's not going to happen overnight and we have to manage people's expectations but I'm absolutely confident it's possible to turn this airport around and provide something that people in Wales can be rightly proud of, " he said.

BBC: Cardiff Airport