Is it because of the decadent Butterball name that conjures images of plump, juicy turkeys?

FORBES: Why Butterball Is No Turkey On Thanksgiving

It also was behind the Butterball Turkey Talk-Line, which consumers can call for last-minute Thanksgiving roasting dilemmas.

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The Butterball turkey was introduced in 1954, the product named for its broad breast and plump, round shape.

FORBES: Why Butterball Is No Turkey On Thanksgiving

There, pushed up against the wall, was an entire, frozen 25-pound butterball turkey.

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Butterball sells nearly a billion pounds of turkey each year and is a bestselling turkey brand during the Thanksgiving holiday.

FORBES: Why Butterball Is No Turkey On Thanksgiving

And from a business and IT perspective, Butterball knows how to reduce operational costs, enable rapid acquisitions and create products (they sell much more than turkey) that delight consumers.

FORBES: Why Butterball Is No Turkey On Thanksgiving

"We are committed to producing the safest, highest quality products for consumers and prudent use of antibiotics for flock health is a part of that, " says a spokeswoman for ConAgra (nyse: CAG - news - people ), which owns Butterball Turkey.

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Forget foie gras. (Something evil about it.) Substitute a big old goose for the dry, overcooked slabs of fibrous white meat that you get from your Thanksgiving "Butterball" turkey, with its injection of "basting material, " which the Butterball people hasten to assure the fat-phobic public has nothing, but nothing, to do with butter.

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