Discount promotions like "buy one, get one free" on giant boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.

FORBES: Magazine Article

Discount promotions like "buy one, get one free" on giant, 25.5-ounce boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.

FORBES: Healthy?

Hence, more promotions (such as Buy Two, Get One Free etc) can be expected on companies? e-commerce websites.

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