Real-time bidding will also emerge to become the dominant way to buy mobile media, which involves using a programmatic, instantaneous auction.

FORBES: What's the Next Big Thing for Mobile?

One of the more intriguing offshoots of the social media phenomena is consumer co-creation: People who would normally expect to buy goods instead sacrificing their time and talent to support them, even make new products for the company.

FORBES: Names You Need To Know: Consumer Co-Creation