Will they understand and feel a need to buy when you tell them your story?

FORBES: The Real Complexity of Startup Business

Renters, you still have a chance to live here, but if you want to make the same kind of long term commitment that Annette and Warren have made to each other, you can buy this Beverly Hills home and create your own Hollywood real estate love story.

FORBES: Warren Beatty and Annette Bening Seek Buyer in Beverly Hills

There was no other paper that your customers were going to buy attracted by that scoop, that celebrity story.

FORBES: Huffington Post is English, Not American