This week, Disney Corporation CEO Michael Eisner unveiled the park's newest attraction: Buzz Lightyear Astro Blasters.

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Onto the scene comes Buzz Lightyear, an astro-adventurer with a laser who doesn't even realize he's a plaything.

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Sure, he felt pretty awful when Andy demoted him from top toy in favor of Buzz Lightyear, that way-cool spaceman who liked to shout "To infinity, and beyond!"

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Part of this dip is the Buzz Lightyear effect.

ECONOMIST: Lego

There's the China-doll sheen of Bo Peep, the molded plastic finish of the T-Rex, and a tiny troop of khaki green soldiers, to say nothing of the space-age sleek of Buzz Lightyear.

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Andy is going away to college, and his favorite toys Woody (voiced by Tom Hanks), Buzz Lightyear (Tim Allen), Jessie (Joan Cusack), Mr. Potato Head (Don Rickles), and the rest accidentally get sent to a day-care center.

NEWYORKER: Toy Story 3

Mr. TIM ALLEN: (As Buzz Lightyear) Toy?

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Marlin just drifts from one semi-heroic feat to the next, and the characters seldom get their hooks, or their jaws, into you with the pointed, snippy comedy that we have come to associate with Woody and Buzz Lightyear.

NEWYORKER: Finding Nemo

There is some evidence that share prices undershoot fair value in the short term (as investors are slow to react to individual pieces of good or bad news) but over-react in the medium term (extrapolating present trends, like Buzz Lightyear, to infinity and beyond).

ECONOMIST: Buttonwood