General Electric ran into a buzz saw for failing to publicize retiree Jack Welch's perks.
"We kind of ran into a buzz saw today, " Notre Dame coach Mike Brey said.
Meanwhile, Pfizer became a marketing buzz saw, benefiting now from many joint venture deals.
And it was Netscape's Marc Andreessen, the geeky Wisconsin fatboy with a penchant for canned spaghetti and the social skills of a buzz saw, who became Nerdistan's pinup.
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Yet thus far, any efforts to either restructure entitlements or raise the taxes needed to pay for them have run into a buzz saw of hostility from the electorate.
Stephen Feinberg's Cerberus Capital Management is walking into the union buzz saw with its Chrysler Group purchase just as the buyout business is set to become a political hot potato.
But with its sly humor, iconoclastic wisdom, and mix 'n' match music ethos, the mostly acoustic Natural hews closer to the real spirit of punk than any CD of buzz saw guitars and shouted lyrics.
And what I've concluded, when I was looking at this -- because I got the same kind of advice, which was, it's controversial, you'll run into all of this buzz saw, and I said, been there, done that.
CNN: Transcript of Thursday's Democratic presidential debate
But that's kind of the context in which this discussion was being had, because it was so much a buzz saw in New York that this plan couldn't go forward despite the fact that he seems to be in a very strong position.
Over the same period, Reebok also saw its Buzz score rise, from 9.5 to 19.3.
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In that period, Wal-Mart saw its Buzz score drop 27 points among Republicans and 34 points among Democrats.
FORBES: After Lawsuit, Wal-Mart's Brand Down Among Dems and Up Among GOP
In May, the company saw its Buzz score plummet as the company disclosed more attacks and the governments of several countries intervened in the crisis.
While November saw gains in Buzz for the brand, December and the broadcast of the fashion show have seen it increase even further, placing them in a good position as the holiday season continues.
FORBES: Post-Fashion Show, More Buzz for Victoria's Secret Among Women Than Men
"Listen, I was driving to work the other day and I saw the self-driving Google car buzz by me driving much better than I think I was, " Fertik said.
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