Since there's no physical interface on the device to configure WiFi, the company's developed Blinkup, a way to enter SSID and password information on any iOS and Android smartphone and beam it to the Electric Imp's light sensor by rapidly pulsing the handset's screen on and off.
The product's OLED device, jointly developed between Mitsubishi Electric and Tohoku Pioneer Corporation, creates lightby a process of electro-luminescence (EL).