Economists, typically baffled by selflessness, have tended to hunt for hidden self-interest in apparent altruism.

ECONOMIST: Why a new golden age of philanthropy may be dawning

But such bravery and selflessness do not go unnoticed by senior officers.

BBC: UK forces' Operational Awards honour battlefield bravery

So what do you believe is a possible methodology which governments, rather yours or any other governments in the world, they can adopt to basically incorporate the human core values, the moral values of selflessness, brotherhood, over the materialistic frame of thought which people work by today?

WHITEHOUSE: Town Hall with Students in Mumbai