There are other approaches as well such as those described by the Word of Mouth Marketing Association.
This means trying to spread the message by word of mouth still considered the most-powerful form of advertising.
Consequently, for the first time since the days of the corner store (that was sustained or broken by a local reputation and word of mouth), virtually every brand must do what it says and act in the best interest of its customer set.
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They forward spurious data to others before taking a moment to reflect on its worth or check its validity - the equivalent of passing on some scuttlebutt by word of mouth, but this time to thousands across the world.
Subscribers number more than 100, 000, and Beauchamp brags of a 20% monthly rate of growth in the past year, most garnered strictly by word-of-mouth advertising.
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The product has grown by mostly word of mouth, and serves as a beautiful case study for other makers and inventors who have a product that serves a niche market.
Sales took off, largely by word of mouth but aided by the bottle's easily understood, bold label design.
We want people to get on the telephone, to email, by word of mouth to let us know.
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When I speak at industry events, I try to gather word of mouth sentiments by getting the audience involved.
The cost is moderate enough that the school always fills open slots by word of mouth with no marketing, not even a website, says Moore.
Such grandiose claims, spread by word of mouth and all over the Web, have made XanGo llc, the Lehi, Utah producer of the juice, perhaps the nation's fastest-growing pyramid marketing company.
House said he doesn't market to the quarterbacks but news has spread by word-of-mouth.
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In the early days they would be spread by word of mouth and travel slowly.
Sometimes the raves were advertised, but more often the location and date were passed on by word of mouth.
But the results are so positive and so profound that the courses have grown in popularity purely by word of mouth, and travellers are increasingly fitting them into their India itineraries.
Save your passions for a post where it will be counted by both followers and new visitors- and where the word of mouth will truly begin to take off.
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The brand was built almost exclusively by word-of-mouth marketing.
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In recent years, however, the museum's popularity has grown through word of mouth, and it has become a repository of goods donated by other Thais to preserve the near past.
The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.
And since people often find out about jobs by word of mouth, high levels of unemployment on the estate are self-perpetuating.
So far, the app has garnered about 25, 000 users, purely by word of mouth.
Likely candidates for funding are found by word-of-mouth from women who have gone through the Astia training program or are referred by someone from its community members.
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So far the firm has relied entirely on word-of-mouth promotion by its fervent adherents to attract users.
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The techniques of wooden movable-type printing are transmitted through families by rote and word of mouth.
Anticipation for the opening of Jersey City's Jollibee grew for months, stoked by Facebook and word of mouth.
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The site probably took an hour to build and from there it snowballed by word-of-mouth, or more correctly word-of-e-mail.
By 2004 LinkedIn had 1 million members, with word of mouth pulling more people into the free site each week.
Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing.
Blacks, the least entrepreneurially inclined, have resented Latino entrepreneurs who mainly hired other Latinos by word-of-mouth.
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With such amazing growth almost all by word of mouth, e-mail and hyperlink YouTube already has four times the traffic of Google Video, the online video market of the world's largest search-engine firm, and the nearest thing to a rival.
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