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In a piece for MarketingProfs earlier this year C-Level Exec, Improve Your Brand Image by Using Social Media I wrote about the results of a CEO survey conducted by BRANDfog which revealed the ever-growing importance and need for c-level suite folks to use social media as a means to engage its customers and prospects alike and to earn their trust in the process.
FORBES: Is Your Brand Trust Worthy?
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Picking up the slack in terms of influence on a number of topics are below-C-suite-level marketing talent, like social media managers and heads of digital.
FORBES: Apple's Philip Schiller Tops List As Most Influential CMO
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He has appeared on major media including CNN, C-SPAN, the BBC, the Discovery Channel, the Science Channel, NBC, ABC, and NPR.
CENTERFORSECURITYPOLICY: Search
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Turkish media reported that DHKP-C members earlier this month assaulted German troops they mistook for U.S. soldiers who were accompanying a Patriot-missile battery in southern Turkey set to be deployed along the Syrian border next week.
WSJ: Security in Ankara Is Adequate, U.S. Says; Leftist Group Suspected in Blast
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The reason why the contest came to media attention is that Q-C Mart challenged her claim for unemployment compensation since she had voluntarily quit.
FORBES: From The Bad Idea File: A 'Guess Who's Going To Be Fired Next' Contest
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With social media and the increase in blogging, especially coming from the C-suite, you would think that content would no longer be an issue.
FORBES: Content Curation Tools for B2B Marketing
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C. who helped finance the Chelsea Piers sportsarama in Manhattan and Media Cybernetics, which sells image-analysis software.
FORBES: Saying "No Thanks" To Dad & Co.
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That hasn't stopped Media Matters for America, the left-wing agitprop outfit, from claiming 501(c)(3) status for its daily attacks on conservatives.
WSJ: Review & Outlook: A Tax-Exempt IRS Primer
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When we run surveys on the website, for example, or try to engage the members of our audience in social media, we get few responses, when compared with a less specialized or B-to-C audience.
FORBES: Engineering Content For Makino