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Because no electrical reconfiguring or rewiring is necessary, networking can be delivered to remote areas of a house without expensive and inconvenient drilling and cable-laying.
ENGADGET: Cisco unveils Linksys HomePlug AV Powerline solutions, converts outlets into network connection points
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Starting in the 1990s, telecommunications companies spent billions of dollars laying fiber-optic cable all over the country.
NPR: Broadening the Reach of Broadband
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Dozens of companies are laying fiber-optic cable around the world, leading some to talk of a looming bandwidth glut.
FORBES: A fiber niche is nice
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The business of laying fibre-optic cable, both terrestrially and under the sea, used to be the preserve of incumbent telecoms operators sharing the burden of capital-intensive projects.
ECONOMIST: Booms and busts
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Since 1997, Telkom has cut the time it takes to repair faults, reduced international charges by 50% in real terms, and started laying a massive undersea fibre-optic cable to carry data between Africa and Europe.
ECONOMIST: Telkom, the state telecoms monopoly, still has much to do
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You can regard all this as laying it on a bit thick - nobody ever mistook Mr Cable for a ray of sunshine - or unvarnished economic realism.
BBC: UK Politics