This fall, Saturn got the steak: a four-door sedan called the Aura that is meant to compete head-on with the passenger car leaders, Toyota Camry and Honda Accord.

FORBES: Saturn Rising?

Its original--and safe--design mimicked the leaders in the midsize car segment, the Toyota Camry and Honda Accord.

FORBES: Magazine Article

From the spacious cabin to the quiet ride and the great handling to the available power, I think that the Camry Hybrid is really the perfect family car.

FORBES: Test-driving The New 2012 Toyota Camry Hybrid

The 1991Toyota (NYSE: TM) Camry the fourth-most stolen car in America turned out to be the oldest.

FORBES: Honda Manufactured the Most Stolen Cars in 2011

But whether it's called Five Hundred or Taurus, the car still doesn't have the appeal of the Camry or Accord, or even Nissan 's Altima or Chrysler 300 sedans.

FORBES: Magazine Article

But whether it's called Five Hundred or Taurus, the car still doesn't have the appeal of the Camry or Accord, or even Nissan 's (nasdaq: NSANY - news - people ) Altima or Chrysler 300 sedans.

FORBES: Ford's New Taurus: Right Idea, Wrong Turn

The current marketing effort was built around the launch of the latest-generation Camry, a humdrum people-mover that has been the best-selling car in the U.S. all but of the one of the past 15 years.

WSJ: Toyota Chief Akio Toyoda Grabs Wheel to Turn Around Humbled Auto Giant

Your friend gets a new sports car, for example, and now you want to trade in your late-model Camry so as to appear to be just as successful.

FORBES: The Fear of Missing Out

My mom drives the car my parents bought for me when I was 15 and Jason drives the same sturdy Camry my dad used to take to work every day.

FORBES: Authentic Connections and Growing Your Creative Confidence

Regardless of the car's marketing, the Verano will inevitably be cross-shopped against the Hyundai Sonata, Toyota Camry, Honda Accord, Kia Optima and Ford Fusion, among others.

WSJ: 2012 Buick Verano 1SG Review: East Meets Something Less Than Zest | Rumble Seat by Dan Neil