Any event that can attract the attention of billions of people would seem sure to be a big money-spinner.

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After all, companies like Natura Cosmeticos, the Brazilian cosmetic manufacturer, have shown that implementing governance reforms can help attract attention from international investors.

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But Matsunaga argues household goods can be esthetically pleasing and still attract attention.

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Forbes contributor, Robert Hof noted that selling out a product can sometimes be a marketing ploy to attract attention to a product.

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This can help determine which ads attract the most attention and where they might be placed for the best effect on a web page.

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That's because the terrorists want to attract as much international attention as they possibly can.

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They know that on their own, they can't solve the real problems and they need to create divisiveness to attract attention and win votes.

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Others think the sport itself needs to change to attract more attention, possibly by moving back the pitcher's mound so the game can have more offense.

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"In this noisy market, you can't just have a good company, you've got to have some way to attract attention, " says Judith Hamilton, chief executive of Classroom Connect and a board member of Lante.

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