It was a small item in a local newspaper that caught my attention: An unusual number of canary-yellow Lamborghinis have been spotted in the Ukraine, Moldavia and Poland.

FORBES: Warning: Hide the Lamborghini; Taxman in the 'Hood

For once it was hair, even more than frocks, that drew attention many stars opted for dark colors, though Marion Cotillard defied the dull weather in a canary-yellow gown.

NPR: 'Argo' Named Best Film At Britain's Oscars

Later that summer, he took a road trip across Siberia behind the wheel of a canary-yellow Lada a symbol of the outdated car maker bailed out by the Kremlin during the crisis.

WSJ: Russia After Putin

Police said they linked Wade after the fact to a high-profile car theft in March 2011 in which a man rappelled from the roof of a San Francisco auto dealership into the showroom and roared off in a canary-yellow Lamborghini Spyder Gallardo.

MSN: Friends suspected of trying to free accused Lamborghini thief - World news - Europe | NBC News

From a distance, it is easy to spot the purple Phantom sailing down 17 Mile Drive, at the Quail or in front of the Spanish Bay, parked next to the canary-yellow colored Phantom and the ruby red Phantom that belong to the same owner.

FORBES: Pebble Beach: The Most Famous Rolls-Royce

But the atmosphere is also very informal: the crowd drinks a lot, champagne corks pop incessantly, and many seize the excuse for flamboyance with feather boas, velvet zoot suits and leopard-print fedoras, while one prominent Melbourne socialite was resplendent in a canary yellow leather suit with matching cowboy boots.

FORBES: World's Greatest Sporting Event You Don't Know About

This block-long strip of pimped-out Victorian houses, painted in "look at me" shades like canary yellow, turquoise and scarlet, is a vintage clothing hub to be reckoned with.

BBC: Toronto��s Kensington Market: A loveable hodgepodge