It had its own blacksmith shop, sawmill, a sugar cane and molasses mule-drawn mill, and we didn't want to see that lost.

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He is a self-made businessman who owns Cultiba, a corporation that produces cane sugar and molasses, and distributes soft drinks in Mexico, including all Pepsi-brand drinks.

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Not only are there strict rules against any harsh treatment of the animals, but also elephants may not play more than two 20-minute games a day and each animal is rewarded with sugar cane or rice balls full of molasses and rock salt after each match.

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Industry heavyweights like Cosan (CZZ) are also researching ways to make fuel ethanol friendly for jet fuel, and turn sugarcane bagasse, the leafy waste of the cane stalks after they are crushed into sugar molasses, into second generation ethanol, as well.

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