Zipcar has thrown a monkey wrench in the traditional carrentalbusiness over the last few years, and it currently serves over 673K members with a fleet of over 9K vehicles.
In fact, travelers are flying more and driving less, with the largest decreases in spending seen at carrental services for consumer and business groups.
Sales of highly profitable pickup trucks are tightly correlated with housing starts, while buoyant business travel boosts demand from car-rental firms.