Charme also owns three other sexy furniture makers, Cassina, Cappellini and Thonet, and Ballantyne Scottish cashmere sweaters.

WSJ: Luca Cordero di Montezemolo

It was opened 43 years ago by the late Pierino Cassina to feed pilgrims who hiked to the church.

BBC: The spirit of the Italian Lakes

Rossi will be driving a Peugeot 206 with Carlo Cassina as his co-driver in the rally, the last event in this year's world championship.

BBC: Rossi, Blundell to race in Rally GB