It could be a casual game, Brathwaite says, where players scramble to match patterns.
In addition to appealing to a broader audience, casual game developers also benefit from lower development costs.
Game copycatting is rampant through the iTunes App Store, and the casual game industry as a whole.
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This will be another casual game, to be distributed for mobile devices, again going for wide appeal.
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Mochi Ads aren't the sole source of revenue even for casual game developers.
Not content with conquering mobile, Angry Birds is now moving to that other massive casual game platform, Facebook.
"My wife is not going to buy that for the family, " says Craig Holland, chief executive officer of casual game developer Freeze Tag.
With more consumers gaming across multiple devices, including in their own homes, casual game companies are changing the way they develop and release games.
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There are many reasons for this possible decline, but simply put, most of these games are getting old, at least by casual game standards.
And while game studios spending millions grinding out futuristic or violent epics have to rely on distribution via store shelves and online retailers like Amazon.com, casual game developers have more options.
Once plugged into a MHL-enabled device, the Roku Streaming Stick will stream video and music as well as enable casual game play from the more than 500 entertainment channels available on the Roku platform.
Namco joins a number of other game-makers trying to make multi-platform games, now that social games are spreading from browser to mobile, including everyone from the more traditional Electronic Arts to casual game-maker Bigpoint.
The Walking Dead an adventure game that could rightly be interpreted as a casual game with its very approachable point-and-click interface won Game of the Year at the 10th annual Spike Video Game Awards.
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At Casual Connect Seattle, a three-day meeting of casual game developers that kicks off Wednesday, Ada Chen, Mochi Media's director of marketing, will show off her company's suite of advertising and analytics tools to monetize casual games.
If the game journo sites would raise their standards, or even just admit COD is a casual game, they might reconnect with their audience and quell some of the complaining you talk about at the top of your article.
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And while game studios spending millions grinding out futuristic or violent epics have to rely on distribution via store shelves and online retailers like Amazon.com (nasdaq: AMZN - news - people ), casual game developers have more options.
But casual female-targeted gaming hits with female heroines, such as "Diner Dash" and "Wedding Dash, " make it clear that casual game developers are attacking far broader swaths of the population than the traditional 18-to-35-year-old male demographic coveted by makers of hardcore games.
Like Diamond Dash, Bubble Island is a 60 second bubble shooting casual social game.
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The casual online game will launch this fall and target an audience far wider than his parrotheads.
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It currently has close to 30 million monthly active users, and is by far the most popular casual gambling game online.
Sidney Mock, chief commercial officer at casual online game publisher Spil Games, has seen cloud gaming impact the quality of the games available.
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Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one paid app of all time.
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The couple are currently developing a casual castle siege game, for which Chris has already programmed a portion of the mechanics.
What you'll hear resembles the casual intimacy of game night at a friend's house: one where scores are forgotten in favor of hilarious gaffes.
And while Angry Birds was the type of simple, yet addictive casual-style game that smartphone and tablet users have eagerly snacked on, Infinity Blade brings something meatier to the table.
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Personally, I believe these design decisions make the game great for casual players since it is harder to throw a game away to a better team with a few mistakes, but I believe it hurts the competitive depth of the game a pro level.
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With over 500 million downloads of the casual mobile and online game franchise, Rovio is also aligning with major brands like Wonderful Pistachios, Google Chrome and 20th Century Fox.
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When you think about it, the last two generations of handheld gaming (chiefly Nintendo DS and starting with Game Boy Advance) got flooded with more casual gamers than any of its predecessors, like Game Boy and Game Boy Color.
The game thrives on casual, thoughtless purchases, but pulls in fans with surprisingly deep gameplay.
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Making the game fun for casual fans and hooking youngsters has proved to be good business, for which the mascot fits the bill.
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