The casual online game will launch this fall and target an audience far wider than his parrotheads.

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Sidney Mock, chief commercial officer at casual online game publisher Spil Games, has seen cloud gaming impact the quality of the games available.

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With over 500 million downloads of the casual mobile and online game franchise, Rovio is also aligning with major brands like Wonderful Pistachios, Google Chrome and 20th Century Fox.

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And while game studios spending millions grinding out futuristic or violent epics have to rely on distribution via store shelves and online retailers like Amazon.com, casual game developers have more options.

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When OMGPOP burst into the casual gaming space, they set a benchmark for how online game portals should work.

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Even social networks like Facebook and Bebo are getting a makeover as developers hard-wire casual games into online social networks (see "Facebook's Winning Game").

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And in addition to PPO3, Fong says that the company will release more of its own online casual games this year, including a Pac-Man and Ms. PacMan game on UniteSDK coming out this month.

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And while game studios spending millions grinding out futuristic or violent epics have to rely on distribution via store shelves and online retailers like Amazon.com (nasdaq: AMZN - news - people ), casual game developers have more options.

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