The Casual Vacancy is now the 15th best-selling book of the year so far.
However The Casual Vacancy has failed to touch sales of Rowling's seven Harry Potter titles.
The Casual Vacancy's UK publisher, Little Brown, confirmed that users in the country had not been affected.
"The Casual Vacancy" display will be found at the front of stores -- away from the children's section.
Bookstores have been heralding the arrival of "The Casual Vacancy" for several months.
K. Rowling went in a new direction with "The Casual Vacancy, " an adult-literary novel that Little, Brown published last fall.
It sounds like a good book, and it will certainly sell well, but The Casual Vacancy is not the stuff of entertainment franchises.
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Rowling's first adult offering, a dark comedy titled The Casual Vacancy, is due to be published in the UK and US this September.
The Casual Vacancy by JK Rowling is the first time the creator of Harry Potter has turned her hand and mind to fiction for adults.
"The Casual Vacancy" is under a strict embargo until its release.
The casual vacancy, the casualness with which death comes down.
While "The Casual Vacancy" sold 1.5 million copies, that pales in comparison with the last Harry Potter book, "Harry Potter and the Deathly Hallows, " which sold 15 million copies in a single day when it was released in July 2007.
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