It's called "didactic marketing, " the new industry catchphrase used to describe the dictatorial trend in advertising.
The catchphrase caught fire with kids, who used it as they broke huddle in their games.
In artistic terms, Ms Hasegawa's insistence on collective experience is more than a catchphrase.
It follows the announcement last week that it had secured a commission for celebrity quiz show Catchphrase.
Business sustainability is in essence a useless catchphrase, said Dunn, unless employee engagement and empowerment is factored in.
Monolulu's catchphrase was 'I gotta horse' and he made his money selling tips, handed over in sealed envelopes.
Every new technology wave comes with its own catchphrase: distributed computing, client-server, e-business.
History also plays a part: foreigners have never done the country much good and self-reliance remains a potent catchphrase.
We all know that content marketing of course has become the new darling catchphrase of many marketers and rightly so.
FORBES: Content Marketing And E-Commerce Tops Digital Marketers Priority List For 2013
The Apprentice began in the US where billionaire Donald Trump began his catchphrase "you're fired" to kick contestants off the show.
BBC: NEWS | Entertainment | Apprentice duo do battle in final
My powerful massage from the spa's Maya therapist, the granddaughter of a shaman, proved that "energy work" isn't always just a catchphrase.
Mr Matthews, famous for his "bootiful" catchphrase, stepped down from the company's main board of directors in January on his 80th birthday.
In later years, Winner also directed and starred in a series of commercials for a car insurance company featuring the catchphrase: "Calm down dear!"
You may be the smartest thing since Einstein but an in-depth knowledge of superstring theory isn't going to get you very far playing Super Catchphrase.
Hein, a 34-year-old computer trainer who is attempting the doubly difficult feat of getting rich off a Web site and a catchphrase at the same time.
Sir Alan, head of computer firm Amstrad and a former chairman of Tottenham Hotspur football club, adopted the catchphrase for his stint as host of the show.
BBC: NEWS | Entertainment | Apprentice duo do battle in final
So those who are experiencing the pain and trauma of the black experience in this country don't want their rallying cry to be watered down with a generic feel-good catchphrase.
They have dismissed family suggestions of selling mugs featuring Sir Alan's catchphrase "You're fired" and are bemused by calls from members of the media asking about the cafe.
He also introduced a catchphrase, which included a swear word.
That small catchphrase became the name for something much larger.
The catchphrase "maximizing shareholder value" is heard everywhere these days.
It was once an American catchphrase -- cheery shorthand for a blithesome fact of American democracy: Our presidents come from among us, and have traditionally striven to continue moving among us.
Richard Preston went with a more established Internet catchphrase.
He also presented the show with his own version of the Blue Peter badge made out of solid aluminium, manufactured by Apple's equipment, using the programme's catchphrase: "Here's one that we made earlier".
Regardless of the outcome, the Obama administration has concluded that it must try to be on the right side of history, which is seems to be the catchphrase of the week for Middle East analysts.
Catchphrase, the ITV game show that ran for 16 years from 1986 to 2002, was innovative in its use of computer graphics to represent maxims and sayings, but it probably sticks in the public consciousness as much for Roy Walker's handling of some of the inept efforts at answers.
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