To date, the iPad is a category killer at the very beginning of its product cycle.
He figured that rebranded and redecorated lots would become the category killer of car retailing.
Could it be that collaborative consumption can actually be a category extender instead of a category killer?
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In particular, Oracle has long been known as a category killer that ruthlessly runs smaller competitors out of business.
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The iPhone remains what the book publishing world calls a category killer.
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He figured rebranded and redecorated lots would follow the success of his Blockbuster video chain and become the category killer of car retailing.
It is unfashionable to argue that Microsoft has a piece of consumer technology that could become a category killer in the workplace but that opportunity exists.
Apple Chief Executive SteveJobsSteve Jobs' tiny iPod has turned his company into a category killer for the digital era--first wiping out music stores and now, potentially, the corner video store.
But Wal-Mart (nyse: WMT - news - people ), the antithesis of a category killer with aisles stocked with a vast spectrum of products, is posing a dire threat to this way of business.
The actual deal to merge the top two U.S. satellite outfits and create a category-killer behemoth with 18 million subscribers is now beside the point.
With a killer new product in the iPhone 4S, category dominance with the iPad, and continually expanding margins, the stock remains attractive.
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So maybe a Kindle Fire fighter, not an iPad killer, but Microsoft might create something in its own category.
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