When you drop your car off for service at Ray Catena Lexus of Monmouth, in Oakhurst, N.

FORBES: Lexus' path to big sales:Make sure dealers get very rich.

But Ray Catena, who has been selling cars for 48 years, knows a good investment when he sees one.

FORBES: Companies, People, Ideas

Lexus did an analysis of Ray Catena's New Jersey Lexus customers and found out they were traveling too far.

FORBES: Companies, People, Ideas

One Ray Catena employee does nothing but call people who have had warranty service to make sure everything went smoothly.

FORBES: The Lexus Nexus

They suggested Catena open a satellite store 15 miles away in Freehold.

FORBES: The Lexus Nexus

But now that they were out of the October chill and inside the warm house she offered him a glass of dark-red Catena wine, from a bottle originally purchased by her husband.

NEWYORKER: Pumpkin Head