To avoid being left behind, banks now need to remain relevant, and cater to the needs and expectations of their clients.

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At the same time, mobile operators urgently need a Wi-Fi strategy to cater to the explosive growth of Wi-Fi-enabled smartphones, tablets and mobile data devices in general.

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For example, if want to open an athletic store, you need to decide if you will cater to runners, swimmers, golfers, tennis players or all of the above as well as if you will focus just on one segment like footwear or broaden to include apparel, equipment and more.

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