Anyone in the catering industry in the same position would want to help the authorities to do their job.
Television, radio and print advertising will target catering industry employees, and information packs are also being sent out to businesses.
"If a restaurant's food bill was comparable to a household's, then it would soon go out of business, " said Mr Denby, who used to work in the catering industry.
Catering to the industry in pursuit of profits, integrity and accountability to investors was abandoned.
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Its membership is drawn from public and commercial broadcasters, national audiovisual archives and technical companies catering to the broadcasting industry.
Several nanotech startups catering to the telecom industry have promising technology, but that may not be enough in these tough times.
The Beijing city government together with catering associations announced that the restaurant industry should reduce food waste.
About two million people work in the UK's food industry, with the catering sector, which includes restaurants, cafes, and fast food outlets, by far the biggest employer.
Democrats and environmentalists have accused Bush and Cheney, both former oilmen, of catering to the U.S. energy industry.
The sport is growing by leaps and bounds here in the US, helped along by recent enthusiasm devoted to games like Starcraft II, and companies are catering to gamers more and more as the industry expands.
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While such initiatives are certainly helping to reduce aviation's environmental footprint, however, the rapid growth of the airline industry, with an ever-increasing number of flights catering to an ever-increasing demand for air travel, means that their impact is at best limited.
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The UK Commission for Employment and Skills says Britain's ageing population means we can expect to see a huge rise in the number of people working in the care industry in the future, and that the retail, catering and financial industries are also likely to pick up again, employing more people.
Currently the industry reporting the highest rate of unemployment is the hotel and catering sector.
One would be hard put to find any other nongovernment industry serving the public that has been as insensitive, as unimaginative in catering to its customers.
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