Holt, whose great-grandfather invented the first track-type tractor (which led to the formation of Caterpillar), came to the rescue in 1996.

FORBES: Magazine Article

Holt, whose great-grandfather invented the first track-type tractor (which led to the formation of Caterpillar (nyse: CAT - news - people )), came to the rescue in 1996.

FORBES: It's How You Play the Game

Sponsors still committed to the sport, such as Caterpillar, Diageo and UPS, are flocking to winning teams or spending their money at the track.

FORBES: Magazine Article