With the release of the iPad mini, Apple is trying to caulk up the cracks in its iPad ecosystem.

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Saving energy used to require all sorts of dirty engineering and crawling into dark corners with an insulation blower or a caulk gun.

FORBES: EE=C

He got wind of Harvard chemist George Whitesides' success in making tiny fluid-handling devices with the same type of rubber used in household caulk.

FORBES: Magazine Article

Now that's where the story changes completely because the doctors involved there, led by Dr. John Caulk(ph), refused to force-feed them because they considered it torture.

NPR: Doctors Urge U.S. to Stop Force-Feeding Detainees

The challenge is making this an everybody movement, so your main icons are Joe Six-Pack Joe the Plumber becoming Joe the Solar Guy, or that kid on the street corner putting down his handgun, picking up a caulk gun.

NEWYORKER: Greening the Ghetto