Deputy Governor Ulyukayev announced that the CBR considers rouble strengthening as a tool against inflation.

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The tradeoff is simple: CBR gets a cheap inventory of textbooks while promoting goodwill among its customers.

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Though best known as a consumer brand, CBR is increasingly focused on introducing its technology into university bookstores.

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Martin says that 1.2 million students attend colleges with a CBR-partnered bookstore.

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With a program called Rentback, the Utah-based company encourages students to send in their used textbooks, which CBR then rents out per the usual process.

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Other prominent guests speaking in the event were Mr. Ghulam Nabi Nizamani, Chairperson, CBR, Asia Pacific Region, Mr. Dilip Kumar from HANDS and Mr. Abid Lashari from Pakistan Down Syndrome Association.

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Unlike Chegg, CBR has been profitable since 2009.

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