Gens envisions Yahoo Inc. entering a partnership with TimeWarner Inc. or CBS Corp.
Viacom's stock began trading in its current form in late 2005, just before CBS Corp. separated into a separate company.
One sign of the broadcast networks' tempered expectations came from CBS Corp.
To be sure, network parent CBS Corp. has had more to worry about in recent months given its heavy dependence on advertising revenue.
"The top shows are not concentrated on Thursday nights as they used to be, " says David Poltrack, chief research officer at CBS Corp.
As the advertising market has rebounded with the economy, so have the fortunes of NBCUniversal and other media companies such as CBS Corp. and ABC owner The Walt Disney Co.
Les Moonves, president of Showtime's parent company CBS Corp.
Mr. Letterman left NBC in 1993 for CBS Corp.
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For Fox, a success with "The X Factor" could help it hang on to its lead among the 18- to 49-year-old viewers prized by advertisers, where it is being challenged by CBS Corp.
Since Friends and Frasier went off the air in 2004, NBC has finished in fourth place behind rivals CBS, News Corp.
Intel is also allegedly in talks with Disney, CBS and News Corp.
The 11 new shows ABC has ordered for fall may be one less than last year's 12-show slate, but it's still far more than NBC, CBS or News Corp.
To recap, Disney, CBS, and News Corp, are all reportedly talking to Apple about cheap movie rentals.
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The TV pacts will test the balance sheets of CBS, News Corp-owned Fox and NBC (owned by Comcast and General Electric), but the networks realize that there is a dwindling amount of must-see live programming.
Unlike other media companies such as News Corp, CBS, Viacom and Time Warner , Disney also maintains large theme parks and resorts.
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As CBS, NBC, News Corp. and Google grab different parts of the online video landscape with YouTube and its clones, Adobe is looking at a different piece of TV 2.0 territory: your desktop.
Fowler and his partners want a piece of the NFL's latest television contracts with Viacom 's (nyse: VIAb - news - people ) CBS and the Fox channel at News Corp. (nyse: NWS - news - people ).
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This is good for shareholders of Walt Disney (ESPN), CBS, Comcast (NBC) and News Corp (Fox).
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Companies reported to be circling the studio include Lions Gate, Time Warner and CBS. Peter Chernin, formerly of News Corp, is also rumored to be considering a bid.
The rest of the broadcasting sector got the message, though it fared little better: CBS dropped 4.7%, News Corp. fell 5.0%, Walt Disney slipped 3.7% and Viacom tumbled 5.2%.
The winner in total viewers, an achievement formerly reserved for CBS, is the latest addition to the News Corp.
Few inside or outside NBC say they expect Leno to regularly beat his scripted competition at CBS or Walt Disney-owned ABC (News Corp-owned Fox doesn't program the 10 pm hour).
Disney broadly competes with other media businesses like CBS, Viacom, Time Warner and News Corp.
Other competitors in the services sector include: Walt Disney (DIS), News Corp. (NWSA), and CBS (CBS).
General Electric unit NBC Universal, News Corp. studio Fox, Disney network ABC and CBS sued Cablevision, claiming its proposed new DVR system would allow users to violate the studio's copyrights by making digital copies.
News Corp. competes with other media conglomerates like Disney, CBS, Time Warner, Viacom and New York Times in the media and entertainment business.
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