And some marketers, including CBS Paramount Television, have done away with the DVD mailer altogether.

FORBES: A War For The Emmy

The revamped system, which is rumored to already have content lined-up from NBC, CBS, and Paramount, will supposedly store a customer's purchases on their .mac account's iDisk and stream the content on demand via Front Row 2.0.

ENGADGET: Apple may offer streaming video "downloads"

Media giant Viacom, which owns Paramount studios, CBS and MTV, is continuing negotiations on this basis.

BBC: Final deadline for Universal bids

Partners providing high-quality and HD content for the service include CBS, Fox, MTV Networks, NBC Universal, Paramount and Warner Bros.

ENGADGET: AT&T now offering carrier billing services on Samsung's Media Hub video purchases

The division is responsible for the sales, marketing and distribution of home entertainment content on behalf of Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV, Nickelodeon, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

ENGADGET: Indiana Jones: The Complete Adventures Blu-ray set hits shelves September 18th