Olympic bronze medal winner Tom Daley has signed up for a second series of ITV celebrity diving show Splash!

BBC: Tom Daley to make a second Splash!

He believes the growth of the celebrity has also encouraged people to splash out on milestone events.

BBC: Why has everything become a costly milestone event?

Ostensibly a show about physical accomplishment, "Splash" doubles as a crisp metaphor for celebrity itself.

WSJ: Splash: Reality Television Takes a Dive��Jason Gay