For that to happen, Ms. O'Palka says a celebrity spokesperson would first have to soften public perception.

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Hiring celebrity spokesperson Jennifer Hudson even contributes to this personal experience-based approach.

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Or better still a celebrity spokesperson doing it for them.

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Take the celebrity spokesperson, for example.

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"If there is a message at all, it's probably that we have to recognize in ourselves how we feel morally about certain things and make sure we follow that up with our actions, " says the actress and celebrity spokesperson for Estee Lauder cosmetics.

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Similarly, Publishers Clearing House never hired a celebrity to serve as a spokesperson, and it was the Prize Patrol, not McMahon, that showed up on doorsteps with a giant check.

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