Motorola is but the first cell phone manufacturers to include iTunes playback software.

ENGADGET: Switched On: Motorola will play shuffle-bored on deck

The paper said Google is expected to announce within two weeks a set of software and services that cell phone makers could use.

FORBES: Google: The G Is For Growth

Motorola and other cell phone companies backed his next idea--software to transmit photos between cellular phones.

FORBES: Eat My Wake

Google about carrying a cell phone powered by the Web company's software.

FORBES: Magazine Article

And cell phone manufacturers have struggled to come up with a software to satisfy all those demands.

NPR: Google's Android Makes Phones Act Like PCs

Phone.com, which sells software that enables cell phones to access the Internet, rang up 891% .

FORBES: A Year for Sizzle

This April, Facebook released Home, software that allows Android owners to replace their cell phone home screens with their Facebook newsfeeds.

FORBES: Move up http://i.forbesimg.com t Move down

Forging ahead despite the cell carriers' chilly reception to the whole iTunes phone concept, Apple plans to unleash its iTunes software for mobile phone by June.

ENGADGET: iTunes Mobile to launch in June