The overall cellphone market has about 1.3 billion units, but iPhones and BlackBerries only make up 60 million.
For a start the cellphone market is far from the only one where Japanese domestic standards are unique.
The wider US cellphone market tells a familiar story, with Samsung on top.
In the first quarter of 2010, Samsung captured 21% of the global cellphone market while Apple had 3%, according to research firm Gartner.
At the time, Asus was a relative unknown in the U.S. cellphone market though its PCs, particularly its Eee PC netbooks, were popular among Americans, explains Lin.
FORBES: Asus Tried Windows Phone 7 Two Years Ago, Assessing Whether To Try Again
Samsung had a comfortable lead at 26.9 percent of the larger American cellphone market in November, while Apple padded its advantage over a sinking LG to hit 18.5 percent.
ENGADGET: ComScore: iPhone up to 35 percent of US smartphone share in November, Android steady
New entrants aren't new to the competitive cellphone market.
The Philippine cellphone market has been growing at an exceptional rate, riding on the crest of the popularity of SMS (short messaging system), in which subscribers send text messages to each other, and on the poor service of the largest landline and longtime telephone monopoly PLDT, which operates Globe's closest cellular rival, Smart.
There's a new product on the block in the cellphone chip market that's hoping it can snag some mindshare among handset makers.
ENGADGET: Sandbridge Technologies develops programmable cellphone chip
Could it be that Apple's going to see a legitimate competitor in the "pretty, giant-screened cellphone with tight Google integration" market right out of the gate (and with 3G, no less)?
The stock market, like a newly activated cellphone, searches for its satellite signal but day-to-day is dysfunctional.
Data accumulated by Reuters on cellphone unit sales by each manufacturer indicate that Motorola actually lost about 1.1 percentage points of market share in the third quarter to Nokia which slashed prices to gain share.
Data accumulated by Reuters on cellphone unit sales by each manufacturer indicate that Motorola actually lost about 1.1 percentage points of market share in the third quarter to Nokia (nyse: NOK - news - people ) which slashed prices to gain share.
Executives at some of the operators feel the U.S. wireless market is already crowded, with 80% of U.S. consumers already owning a cellphone.
The world's three dominant cellphone makers, Nokia, Ericsson and Motorola, account for upwards of 85% of China's handset market.
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