Aside from inches gone, body wraps claim to help with issues such as cellulite, skin tone and body shaping.
Despite the unproven benefits and potential for harm, Medestea has successfully attracted many customers with the promise of reducing their cellulite.
The watchdog concluded viewers would think the product could eliminate or reduce cellulite but this was not backed up by evidence.
"They think a tan covers a multitude of sins, that it makes them look slimmer and that it hides cellulite, " she says.
After all, how many people in this world are lucky enough to become so fabulously wealthy before crow's feet and cellulite settle in?
Anti-aging creams and anti-cellulite skin care products are in high demand among aging populations in developed countries notably Japan (oldest demographic), U.S. and Western Europe.
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Proskins started life as post-sports compression wear not that you would know it now, such has the craze been for their self-proclaimed "cellulite-busting, " caffeine-infused leggings and shorts.
For many women who have despaired of ever ridding themselves of the lumpy fat deposits known as cellulite, the company's claims about Cellasene, however ill-supported, are persuasive enough.
For most other claims, such as reducing cellulite, firms need no government approval before marketing a product, although they are supposed to have data on hand to support their claim.
Battling cellulite will only waste your time and money.
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They can add cellulite or magically make it disappear.
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The watchdog also upheld complaints about a TV advert which claimed L'Oreal's Perfect Slim cellulite cream had been "judged best anti-cellulite product in an independent study (based on an independent French consumer study)".
Whether women actually became more beautiful by applying Body Performance Anti-Cellulite Visible Contouring Serum, or whether they would have done as well with a quick douse in cold water, is impossible to say.
In normal life that would be pretty great, but the fact that celebrities and models are the only people that can share cellulite-free bikini shots with the world is a little unfair to the rest of us.
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Zaggora products made from a light form of neoprene and infused with a "special mix" of what Bell refers to as "cellulite technology" claim some miraculous results, including an increase energy expenditure, greater weight loss after 30 minutes of exercise than in regular work-out kit, and an increase in body temperature that leads to a raised metabolic rate.
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