Many people will laugh this off, chalk it up to those crazy Scots, and move on.
Chalk it up to an even uglier horse in the glue factory: the euro.
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And he can chalk it up to a swashbuckling front office trying to do things big in Hollywood.
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"Chalk it up to effective marketing, " said Michael Greeson, president of the Diffusion Group, of Apple's green reputation.
Chalk it up to the evolution of the performing arts and human behavior.
Chalk it up to the initiative of one man, a 6-foot-5 Viking named Kari Stefansson, who founded DeCode Genetics Inc. in Reykjavik two years ago.
Chalk it up as one more thing we can blame Dubya for.
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Chalk it up to his experience as a big-screen entertainer -- there is no doubt that Estrada knows how to work the crowd.
Critics say that is the key to her success, though she prefers to chalk it up to simply working with such great talent.
Area residents were shocked that such mayhem should occur in their area, but they chalk it up to the state of the world.
Chalk it up to the initiative of one man, towering Viking named Kari Stefansson, who founded DeCode Genetics Inc. in Reykjavik two years ago.
Chalk it up to a rare combination of personality and performance, says Scott Minto, director of the Sports MBA program at San Diego State University.
Chalk it up to fierce competition and customers' continued refusals to part with cash very easily, even as they loosen the purse strings a bit.
Chalk it up to yet another elision in the academic journals.
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Chalk it up to the lingering impact of the recession--consumers have been conditioned to expect bargains, and they're keeping their wallets closed until they find them.
Chalk it up to the reduced noise that comes from MWC's smartphone and tablet-focused show, but OEMs aren't eyeing Vegas in January as their main world stage.
Chalk it up to colonial ties, plus English-language facility that has permitted access to more labor markets, especially at higher income levels that can support bringing an extended family along.
Chalk it up to consumers being cautious and deal conscious, but another possibility is the consumer has been trained over the last few years to wait for even more deals.
Chalk it up to the tribal nature of fans of that sport--big-name players like Joe Mauer, Derek Jeter and Albert Pujols score far higher in their local markets than they do nationally, says Philpott.
Chalk it up to a backlash against austere boutique hotels, or to the current interest in multigenerational family travel, but the Adirondack "great camp"--that rustic outpost of the Gilded Age--is enjoying a renaissance as a travel destination.
Chalk part of it up to a slowly but steadily improving economy, the rest to a number of acts that cater to cash-waving baby boomers and older Gen Xers.
For every Greta Garbo, Ingrid Bergman or Sophia Loren that it can chalk up as successes, there are a dozen almost forgotten failures.
You can chalk the last 2 items up to it being newly opened, (although the paint issue truly bothered me), the first one is egregious.
It would be easy enough to chalk up such good behavior to the presence of a visiting media outlet, but sometimes the simplest answer is the best: Friday afternoon or not, the folks seated at these desks are hard at work.
It will also have the opportunity to chalk up a lot of its acquisition price to "goodwill" rather than to recording label contracts and movie deals.
You may not even read the quote, just remember that it was in pink chalk this morning as you picked up your latte.
Admittedly, word prediction seemed to fare better for the company's (well-trained) reps than it did for us, but we'll chalk that up to a learning curve.
Chalk some of that up to increased market fragmentation, but mostly it's a matter of Kobe's limited appeal.
His critics claim that he should have stopped the flotilla and thus prevented a relationship that once allowed Turkey to boast that it was Israel's sole Muslim ally (and thereby chalk up brownie points both in Europe and America) from collapsing in tatters.
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