Ferrand, whom they bought out, was located in Grande Champagne, the most prestigious of the six cognac districts. (Champagne refers to chalky soil, also found where the sparkling wine of the same name is made.) That lucky happenstance gave Andreu and Gabriel the idea of creating a single-district cognac, similar to the single-malt Scotch brands like Macallan and Laphroaig that revitalized the Scotch business in the 1980s.

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