Spending on ratings-challenged network television, which is both more expensive and less targeted than cable, declined 2.4% during the period.
And while Housewives has since shed viewers and buzz, it remains a top-rated and thus critical show for an otherwise ratings-challenged network.
And while that audience isn't competitive with most 10 p.m. dramas, the decision is poised to be a major cost saver for the ratings-challenged network.
He can talk about product placement and quarterly margins all he wants, but he'll ultimately be judged on his ability--or inability--to turnaround his ratings-challenged network.
To many in the industry, it was never a matter of if but when the ratings-challenged network would decide to can the 10 p.m. talk show experiment.
Jersey Shore has put MTV back on the map, delivering buzz and ratings for an otherwise buzz- and ratings-challenged cable network.
By more traditional measures, the network remains challenged.
It should give a lift to ratings-challenged CNN, a Time Warner network.
Besides justified concerns about Mr Thaksin's abuses of power, one of the royalists' worries is that he was building, through populist policies such as cheap health care and microcredit, a patronage network and popular image that challenged the king's.
And shortly after CBS canceled Jericho last spring, the drama's devastated fans sent some 20 tons of peanuts (a reference to a line in the show's season finale) to the CBS offices, begging the network to bring the ratings-challenged show back to life.
It should give a lift to ratings-challenged CNN, a Time Warner (nyse: TWX - news - people ) network.
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